Promoting your brand and its innovations to the media in general is essential for a solid identity and broad recognition. After understanding your needs, the Köinê Comunicação team develops a project to achieve your and/or your company’s goals, leading you to achieve the expected success.
Our press office uses all the media available on the market today, such as: TV stations, radio stations, magazines, newspapers, online communication channels, news agencies, portals, blogs and social networks.
The work of the press office is to develop the relationship of the company, brand or professional who wants to give visibility to their name in the media (newspapers, magazines, social networks, blogs, websites, radio and television stations), which allows new topics to be created that link your brand/product in specialized media or to large media outlets.
It is spontaneous media that adds credibility to products, services and/or institutions.
To do this, we develop new strategies, create press releases, notes, articles, and suggestions for topics, schedule interviews, pass on information to journalists, clip articles, conduct media training, and prepare activity and results reports. The role of a press office is to develop your brand’s relationship with journalists and the press in general.
That’s why it’s so important to consider the dynamics of the communications agency that will handle your company’s press office, as well as the strategies that can be created and how results will be measured.
- Press offices can be used in a variety of different situations, including:
- Press offices for actors/actresses;
- Press offices for artists/bands/duos/singers;
- Press offices for franchises;
- Press offices for fairs in general;
- Press offices for businesses/seminars;
- Press offices for events/parties/shows;
- Press offices for companies;
- Press offices for professionals;
- Press office for cooperatives;
- Press office for schools/universities;
- Press office for sports;
- Press office for medical/dental clinics;
- Press office for hospitals;
- Press office for SPAs/resorts/hotels;
- Press office for tourist cities;
- Press office for restaurants;
- Press office for shopping centers;
- Press office for supermarkets;
- Press office for construction/real estate/development companies;
- Press office for industries;
- Press office for publishers;
- Press office for technology companies;
- Press office for OSCIP/Sustainability Organizations;
